Marketing Professional · Brisbane, AU
Strategic marketing leader with a track record of delivering national campaigns, complex multi-site projects, and brand activations that drive real results.
About
I'm a marketing professional with over 9 years of experience spanning retail, hospitality, retirement living, and allied health. I thrive at the intersection of strategy and execution, equally comfortable in a boardroom presenting to executives and on-site at a 230-location rollout.
I drive results and strategy underpinned by data, and am equally comfortable presenting to executives or boards, as I am working closely with teams or individuals at a local level.
I hold a Bachelor of Laws and Journalism from the University of Queensland, and pride myself on my clear communication, precision, and dedication in everything I do.
Core Capabilities
Career
Oct 2025 – Apr 2026 · Contract
Healthia · 125+ Allied Health Clinics, 40+ Brands across AU & NZ
Mar 2024 – Sep 2025
Minor DKL – The Coffee Club · 230+ Location Franchise Network
Apr 2021 – Mar 2024
Aveo Group · Retirement Living
Aug 2019 – Apr 2021
Pillow Talk
Sep 2018 – Aug 2019
Nauru Airlines
Content Production
From published journalism and travel writing to brand video production and photography, I've created content across a broad range of formats and industries throughout my career.
Selected Work
Sponsorship · Events
Led The Coffee Club's sponsorship activation at Brisbane's iconic Paniyiri Greek festival for the second consecutive year, this time as sponsorship lead. Coordinated the full activation including signage, on-site coffee stands, stakeholder engagement, and a media presence with 9News covering the event.
Multi-channel Campaign
Concepted and delivered an integrated campaign around a range of iced drinks, including Westfield sampling activations across Australia, a collectable branded cup, a multi-purpose counter stand developed from prototype to production, and coordinated out-of-home media. One of my most creatively rewarding projects.
Internal Events · Brand
Planned and delivered an internal event to launch The Coffee Club's new brand identity to the wider team. The event featured a branded step-and-repeat backdrop, balloon installations, a custom branded cake, iced cookies, branded merchandise gift packs, and a celebratory atmosphere to bring the new look to life for the people behind the brand.
Merchandise · Digital · Brand
Led end-to-end merchandise development, from initial concept and sampling through costing, design iteration, and final production. The resulting range includes branded apparel and accessories available directly to customers.
Also served as project lead for The Coffee Club's national print portal, overseeing UAT, user journey design, franchise partner training, and merchandise integration — giving franchise partners greater autonomy over localised marketing.
View the merch range →Events · Activations
Led strategy and delivery of 50+ brand activations and events across Australia in 2025, spanning product sampling, sponsorship activations, and a comprehensive programme of store relaunch events tied to The Coffee Club's 52-store refurbishment initiative.
Digital · Project Lead
Led the end-to-end replatforming of the Nauru Airlines website, managing the full tender and agency selection process, overseeing all scoping, development, and UAT through to a smooth launch with strongly positive customer feedback. All website content was rewritten with SEO best practice at its core, a photoshoot was commissioned for additional imagery, and original photography was contributed directly to the site, with the full project managed across two CMS platforms. The result was two tailored experiences: a visually rich desktop site showcasing destinations in full, and a streamlined mobile site built for the low-bandwidth environments common across the Pacific Islands.
Watch video →What People Say
I'm fortunate to have worked alongside brilliant people across marketing, operations, and leadership. Here's what some of them have said.
I highly recommend Georgina for any senior marketing role. She is a rare talent that combines incredible stakeholder management and communication with delivering both strategy and tactical marketing campaigns when required. Passionate, organised and a true asset to any team and brand.
Georgina is a highly capable marketing manager. She is responsive, strategic, personable, and delivered exceptional results. It was a pleasure to work with Georgina. She will be an asset to any team.
Georgina was really fantastic to collaborate with. We were needing to increase our SEO so she gave us some really great resources and was really responsive and adapted the things in her toolkit to what we needed for our clinic. She gave us an insight into what would and wouldn't work and she was the boost we needed.
I had the pleasure of working with Georgina during her time at Healthia as a Marketing Business Partner and would happily recommend her. Georgina built strong, positive relationships across the clinic network and was highly regarded for her collaborative approach and ability to engage with teams effectively. She consistently brought innovative ideas and practical strategies to help drive activity and growth within clinics, while maintaining a strong understanding of the operational realities of the business.
What a great supportive Campaigns Manager Georgina was! I would definitely love to work with her again and recommend her to anyone looking for a positive, energetic, great communicator and solution-focused marketing professional. Pick her up quickly, as I am sure she will find her next role soon!
Georgina is a dedicated and passionate professional who excels at turning data-driven insights into effective campaign strategies. She has a clear understanding of how to drive results and find new opportunities to engage and excite customers. She is also highly collaborative, building strong relationships across teams and ensuring all stakeholders feel involved and invested in the process and brand.
Georgina is incredible to work with, highly passionate, thorough and innovative. She is an absolute asset to internal and external stakeholders. It has been a pleasure working with her and I look forward to seeing what she does next.
Gigi has been an excellent support for my WA franchise partners in assisting with assets to help drive sales and running cluster meetings for the new marketing platform launch. We have launched a range of centre activations within the WA market that Gigi managed remotely, seamlessly communicating with the centre management teams. Gigi has left a positive impression on myself, my franchise partners and shone working collaboratively with all departments.
Georgina is an amazing manager! I was her direct report for nearly a year at Aveo so I got to see first-hand how kind, attentive and patient she was with her team and wider colleagues. She has great communication skills, creative flair and strong attention to detail. With her ability to manage a wide range of responsibilities and delegate like a pro when needed, she is an asset to any team she steps into.
Over the past 6 months I've had the opportunity to report directly to GiGi and it has been an incredibly rewarding experience. She is a dedicated and enthusiastic leader with outstanding communication skills, who consistently goes above and beyond to deliver results. GiGi approaches every project with professionalism and energy, ensuring that no task is too great and that all stakeholders are supported and benefit from the outcome.
Georgina was a client of mine. I supported her team with digital planning and buying. Georgina is wonderful to work with, her kindness and empathy at the forefront of everything she does. Georgina is also incredibly strategic and has a high level of attention to detail. She was a beautiful client to work with.
Georgina is a rare breed of person. Someone who is able to work well both autonomously and in a team setting. She loves a challenge, she's able to look past the status quo and come up with new, innovative and fun ways to do things. Georgina has an unwavering willingness to go the extra mile no matter how difficult the situation. She has an uncanny way of coming up with how she could make something work with very little guidance, using exceptional intuition and tenacity.
Let's Connect
I'm currently exploring senior marketing and project management roles across campaigns, brand and multi-site environments. Let's chat.