Marketing Professional · Brisbane, AU

Georgina
Auton

Strategic marketing leader with a track record of delivering national campaigns, complex multi-site projects, and brand activations that drive real results.

9+
Years Experience
230+
Locations Managed
50+
Events Delivered
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Marketing that moves the needle

I'm a marketing professional with over 9 years of experience spanning retail, hospitality, retirement living, and allied health. I thrive at the intersection of strategy and execution, equally comfortable in a boardroom presenting to executives and on-site at a 230-location rollout.

I drive results and strategy underpinned by data, and am equally comfortable presenting to executives or boards, as I am working closely with teams or individuals at a local level.

I hold a Bachelor of Laws and Journalism from the University of Queensland, and pride myself on my clear communication, precision, and dedication in everything I do.

Campaign Strategy & DeliveryATL · BTL · Integrated
Project & Delivery ManagementMulti-site · Complex
Event Planning & Activation50+ Events Delivered
Stakeholder & Franchise EngagementExecutive · Operational
Digital Marketing & Paid MediaSEO · Social · Display
Content & Brand StrategyOwned · Earned · Paid
Reporting & Executive PresentationsBoard · Leadership

Career

Where I've built my expertise

Oct 2025 – Apr 2026 · Contract

Marketing Manager

Healthia · 125+ Allied Health Clinics, 40+ Brands across AU & NZ

  • Led end-to-end marketing strategy and delivery across a decentralised network of 125+ clinics
  • Established scalable local area marketing frameworks to drive consistency and network growth
  • Transformed marketing processes, documentation, and governance from the ground up
  • Delivered executive-level reporting and strategic presentations to leadership

Mar 2024 – Sep 2025

Campaigns Manager

Minor DKL – The Coffee Club · 230+ Location Franchise Network

  • Owned national campaign strategy and delivery across a 230+ location franchise network
  • Planned and delivered 50+ events and activations across Australia within a 12-month period
  • Project lead for a national print portal, improving operational efficiency for franchise partners
  • Led marketing for 52 store refurbishments in 52 weeks, including hoarding, eDMs, and local area marketing relaunch plans
  • Led internal brand rebrand launch event for The Coffee Club's new visual identity
  • Managed sponsorships, partnerships, agency partners, and mentored team members

Apr 2021 – Mar 2024

Digital Marketing Specialist → Marketing Manager (Digital)

Aveo Group · Retirement Living

  • Led digital strategy and performance across web and paid channels, driving record lead generation two years running
  • Played a key role in a major website replatforming project including UX, A/B testing, and UAT
  • Led go-to-market delivery across digital and offline channels for multiple communities
  • Managed agency partners and a direct report

Aug 2019 – Apr 2021

Social Media & Digital Performance Coordinator

Pillow Talk

  • Drove significant audience growth across owned channels: +109% Pinterest, +69% Instagram, +60% Facebook
  • Led integration project across social, website, and CRM to improve lead generation

Sep 2018 – Aug 2019

Digital Marketing Officer

Nauru Airlines

  • End-to-end marketing delivery across digital, print, and media in a regulated aviation environment
  • Led website re-platforming project and presented to board-level stakeholders

Experience across written, video and photographic mediums

From published journalism and travel writing to brand video production and photography, I've created content across a broad range of formats and industries throughout my career.

Written Content Videography Photography

Selected Work

Projects I'm proud of

The Coffee Club stand at Paniyiri festival

Sponsorship · Events

Paniyiri Festival Sponsorship 2025

Led The Coffee Club's sponsorship activation at Brisbane's iconic Paniyiri Greek festival for the second consecutive year, this time as sponsorship lead. Coordinated the full activation including signage, on-site coffee stands, stakeholder engagement, and a media presence with 9News covering the event.

Summer Sip Club iced drink with campaign poster

Multi-channel Campaign

Summer Sip Club Campaign

Concepted and delivered an integrated campaign around a range of iced drinks, including Westfield sampling activations across Australia, a collectable branded cup, a multi-purpose counter stand developed from prototype to production, and coordinated out-of-home media. One of my most creatively rewarding projects.

The Coffee Club rebrand launch event

Internal Events · Brand

Brand Rebrand Launch Event

Planned and delivered an internal event to launch The Coffee Club's new brand identity to the wider team. The event featured a branded step-and-repeat backdrop, balloon installations, a custom branded cake, iced cookies, branded merchandise gift packs, and a celebratory atmosphere to bring the new look to life for the people behind the brand.

The Coffee Club merchandise range including caps and t-shirts

Merchandise · Digital · Brand

Merchandise & Print Portal

Led end-to-end merchandise development, from initial concept and sampling through costing, design iteration, and final production. The resulting range includes branded apparel and accessories available directly to customers.

Also served as project lead for The Coffee Club's national print portal, overseeing UAT, user journey design, franchise partner training, and merchandise integration — giving franchise partners greater autonomy over localised marketing.

View the merch range →
Summer Sip Club free samples activation at a Westfield shopping centre

Events · Activations

Activations & Events Programme

Led strategy and delivery of 50+ brand activations and events across Australia in 2025, spanning product sampling, sponsorship activations, and a comprehensive programme of store relaunch events tied to The Coffee Club's 52-store refurbishment initiative.

  • Product sampling activations for new range launches at high-footfall Westfield locations, coordinated remotely across multiple states.
  • Sponsorship activations including The Coffee Club x Smurfs movie partnership with character meet-and-greet pop-ups, a colouring competition, and bounceback cards.
  • Store relaunch events including the Brekkie Bun Run, radio partnerships, balloon installations, UGC creators, paid social, digital out-of-home, and premium evening events.
Nauru Airlines website homepage

Digital · Project Lead

Nauru Airlines Website Replatforming

Led the end-to-end replatforming of the Nauru Airlines website, managing the full tender and agency selection process, overseeing all scoping, development, and UAT through to a smooth launch with strongly positive customer feedback. All website content was rewritten with SEO best practice at its core, a photoshoot was commissioned for additional imagery, and original photography was contributed directly to the site, with the full project managed across two CMS platforms. The result was two tailored experiences: a visually rich desktop site showcasing destinations in full, and a streamlined mobile site built for the low-bandwidth environments common across the Pacific Islands.

Watch video →

What People Say

Feedback from colleagues & leaders

I'm fortunate to have worked alongside brilliant people across marketing, operations, and leadership. Here's what some of them have said.

Let's Connect

Open to new opportunities

I'm currently exploring senior marketing and project management roles across campaigns, brand and multi-site environments. Let's chat.